Synergy Consultants / DIRECT MARKETING STRATEGY / DIRECT MARKETING INDIA/ Newsletter / Deal making

DIRECT MARKETING PRACTICE

1.      Provide accurate, focused and comprehensive data base of customers in the U.A.E. across the region based on criteria, demographics, income, region, location, e.t.c.

2.      Provide proper field targeting.

3.      Provide business consultancy by looking at the fundamentals of the business penetration to secure the proper lead to a successful Direct Marketing Campaign

4.      Integrated Direct Communications Strategy Development.

5.      Creation and execution of multi-media, multi-lingual Direct Response Communication- including online and digital communication and mobile marketing.

6.      CRM Initiatives- including loyalty programs, customer relationship building and management initiatives.

7.      Deploy state of the art solutions and technologies to support our Direct Marketing Campaigns.

8.      Research & Information Services- Including campaign analytics, data metrics, conception, execution and supervision of Direct Response Initiatives including the on the ground customer acquisition drives, road shows, door-to-door initiative, etc.

9.      Initiate periodic knowledge building and expertise enhancement exercises.

10. Provide concepts, ideas based on briefs carrying the entire efforts included in their proposed campaign to achieve the result using innovative Direct Marketing Tools i.e. Direct Mail, Telemarketing, door 2 door, hand 2 hand, outdoor interactive campaigns, labour camps, eye-catching post cards, self mailers, inserts, sales letters, creative 3D mailers, focused campaigns, innovative one 2 one media etc.

11. Convey the offer or USP (Teaser Line) in an attractive positioning and selling line, provide professional copy to assure higher response rate.

12. Obtain the right list for our campaigns, starting with a tested approach where the agency should understand what motivates our customers from the provided brief and their research.

13. Concept Development- determine the best target markets and the proper messages to generate the desired response from those markets.

14. Design- Create Direct Marketing concepts assuring a positive first impression and fast response by properly conveying our trigger message.

15. Copywriting and Copy Editing- make sure our message hits the target in an attractive and simple customer friendly language.

16. Proofreading- Ensure our marketing materials are simple, appropriate and require minimal amendments as well as checking all concepts prior to presenting them.

Key Criterions:

Data Management- Creating and maintaining a comprehensive customer data base to secure effective and focused direct marketing, as an outdated or inaccurate list incurs to wasted expenses.

Distribution- Provide professional logistics, frequency and methods of distribution and control those methods, this would significantly affect the impact of our campaign and our cost per lead.

Tracking- Track and follow up all our Direct Marketing Campaigns to gain a return on investment and benefit from learning of previous campaigns.
Provide the Direct Marketing plan/ campaign with the right media trigger.

The agency should be fully aware of the Direct Marketing Industry and provide the most up to date ideas and strategies.
Based on learning’s, the agency is requested to provide recommendations on how to improve our chances for a successful Direct Marketing Activity/ Campaign.

Understand our needs and create a direct marketing communications plan that helps penetrate & generates qualified leads.